Licheng Zhao, University of Rochester

My name is Licheng Zhao. Feel free to call me Lucas. I am currently pursuing a Master of Science in Marketing Analytics at the University of Rochester, Simon Business School, with an expected graduation in December 2024. My professional interests lie in data analytics, SEO, and business intelligence, and I have strong proficiency in tools like SQL, Python, Tableau, and Google Analytics. I also have experience in digital marketing, including boosting organic traffic and conducting A/B testing. Outside of work, I’m passionate about fitness, particularly muscle building and shaping. Feel free to connect with me on LinkedIn